Tuesday, 12 October 2010

Conventions of a trailer

Trailer conventions-

  • they highlight the 'best bits' of the film
  • we are not shown the story in narrative order
  • they showcase the stars of the film
  • some images stay on screen just long enough for our mind to comprehend them
  • conversations between characters usually consist of one line each
  • unusual angles are often used to show events or characters
  • action is interspersed with credits on screen
  • voiceovers tell the story and give credit information (but rarely in horror trailers)
  • music plays an important role in creating atmosphere
  • the title does not appear until the end
  • the trailer builds a climax, where it ends

Trailer Tips-

  • create suspense and tension by altering the pace of the editing
  • use multiple sound effects to enhance and punctuate the trailer
  • consider how you are going to involve the viewer
  • plan the narrative structure so that you can arouse the viewers interest
  • what USP will you use in the trailer?
  • carefully plan the captions
  • does the text make sense to the viewer?
  • the most important sequences in the trailer are the beginning and the end, pay special attention to these

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