Trailer conventions-
- they highlight the 'best bits' of the film
- we are not shown the story in narrative order
- they showcase the stars of the film
- some images stay on screen just long enough for our mind to comprehend them
- conversations between characters usually consist of one line each
- unusual angles are often used to show events or characters
- action is interspersed with credits on screen
- voiceovers tell the story and give credit information (but rarely in horror trailers)
- music plays an important role in creating atmosphere
- the title does not appear until the end
- the trailer builds a climax, where it ends
Trailer Tips-
- create suspense and tension by altering the pace of the editing
- use multiple sound effects to enhance and punctuate the trailer
- consider how you are going to involve the viewer
- plan the narrative structure so that you can arouse the viewers interest
- what USP will you use in the trailer?
- carefully plan the captions
- does the text make sense to the viewer?
- the most important sequences in the trailer are the beginning and the end, pay special attention to these
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