A teaser trailer is a short trailer used to advertise an upcoming film, usually released before the final film is even complete and can somtimes have clips of footage which don't actually go into the film. They are made to 'tease' and wet the audiences appetite into wanting to watch the full film.
- Montage of 'best bits' from the film
- The clips often don't give away the plot of the film
- They have a limited amount of dialogue
- They have limited detail of the release date, such as 'coming soon' or 'October'
- They show limited amount of characters, possibly just the main character
The main theatrical trailer
The main trailer is often the longer trailer and main advertisement that is exhibited in a cinema prior to its release date.
- They show clips from the complete film
- They show all of the main characters
- They usually end on a cliffhanger giving off an enigma for the film
- They use dialogue to create the narrative
- They have full details of the release date
Below i have featured Sorority Row's teaser trailer and main theatrical trailer as an example.
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